Rob den Otter
I combine 25 years of operational experience in supply chain and finance with certified Power BI expertise. As an Analytics Translator, I build dashboards that managers actually use.
Management Experience
Professional Certificate
of Groningen
Why I combined 25 years of international management experience with data science
My career spans over two decades of international leadership — senior supply chain and management roles across the Netherlands, Russia, Czech Republic, and China. I've run P&Ls, managed warehouse-to-customer operations across borders, and sat at boardroom tables from Moscow to Amsterdam. I know firsthand which KPIs make the difference between profit and loss — not from textbooks, but from the pressure of being accountable for them.
Over all those years, I noticed a recurring pattern that frustrated me: even the best strategy fails if you don't have good, accessible data. That insight was the turning point. I decided to supplement my management experience with specialised knowledge of data analysis and Power BI.
That's why I founded Den Otter Solutions: to be the bridge between business management and data analytics that I saw missing everywhere I worked — in every country, in every industry. I translate the questions your management team asks into data models that deliver answers.
My belief is simple: a successful data implementation goes far beyond the technical aspects alone. A technically perfect dashboard is worthless if it doesn't align with the processes or if people can't use it. Because I speak both languages — business and technology — I don't just provide the numbers, but also the context and adoption within your company.
Complex data challenges require more than one perspective. For specialised technical work — data engineering, advanced visualisation, infrastructure — Den Otter Solutions works with a trusted network of professionals. This ensures that every engagement gets the right expertise, without the overhead of a large consultancy.
My mission is to give SMEs — wherever they operate — access to the management information previously reserved for large corporations. Pragmatic. People-focused. Fully remote. I don't build black boxes. I build solutions your team understands, adopts, and uses to make better decisions — whether we're in the same city or on different continents.
Background
25 years of operational experience as a foundation
Before founding Den Otter Solutions, Rob den Otter held senior management positions in supply chain and operations at international organisations — including Deloitte, Gloria Jeans and Detskiy Mir. Active across four countries on three continents, with direct responsibility for inventory management, procurement, logistics and financial reporting at director level.
That combination of hands-on management experience and a technical grounding in data analytics defines the Analytics Translator role: someone who understands what a CFO or COO actually needs, and who structures the data so the dashboard delivers exactly that. Not theoretically — but based on experience with precisely those challenges.
Den Otter Solutions works with SME businesses of 10 to 250 employees in the Netherlands and internationally, with a focus on wholesale, manufacturing, logistics and professional services.
Credentials
Education
MBA
University of Groningen
Certification
Microsoft Power BI Certificates
Microsoft — Power BI Data Analytics
Certification
IBM Data Science Professional Certificate
IBM — Data Science & Analytics
Experience
25+ years of international management
Supply chain, operations & finance — 4 countries, 3 continents
Further reading
Read more about the Den Otter Solutions approach
Role & Approach
What is an Analytics Translator?
Why data projects fail without the bridge between business and technology.
Data Strategy
The 5 phases of data maturity
Which phase is your organisation in — and what is the logical next step?
Implementation
The 8 Power BI implementation pitfalls
Why most Power BI projects fail — and how to prevent it.
What is an Analytics Translator?
An Analytics Translator bridges the gap between business strategy and data implementation. I speak the language of management and the language of data. The result: Power BI dashboards that are not only technically correct, but that managers actually use to make better decisions.